eCommerce

Competition is fierce in the eCommerce industry, with new entrants constantly attempting radical disruptive strategies to affect incumbents. As marketing leader for your eCommerce brand, are you able to leverage digital marketing tactics to their fullest capacities and engage with your target audience?

It is extremely critical for you to manage the customer experience during a brand touch point, and ensure that you acquire the customer at an optimum cost. Forming a coherent customer view across multiple channels is critical for brands to be able to send out personalized communication to each individual interacting with them.

Work with us and realize your objectives of visits, conversions and more, ensuring revenue lift and maximized ROI from your campaigns.

Content strategy


Audience engagement is critical, and we can provide extensive support here.

  • Re-engagement strategies for email
  • Earned media tactics
  • Compelling product / category page content
  • Social campaign planning

Search Engine Optimization


Getting discovered and driving organic traffic is a critical component of driving sales. We can support you in areas like:

  • Keyword research
  • Competition tracking
  • On-page / Off-page audit and optimization

Online ad operation


Our associates will help you on each digital marketing intervention in the customer journey as they interact with your brand. We help you quickly adopt a digital platform best suited to your needs, derive the best ROI from your online ad spend, and make the right choice through programmatic buying. You will also be able to use our expertise to benchmark yourself against your competition, and positively affect your campaign spend efficiency.

Marketing automation


In addition to helping you select and configure a marketing automation platform that meets your requirements, we also help you adapt industry best practices in this field. You can leverage support for functions including:

  • Progressive profiling and segmentation
  • Customized workflows including scenarios like abandoned carts
  • Personalized campaigns including re-engaging inactive customers, and campaigns triggered due to specific engagement on the website

Social Listening


We help you set up your social media command center and ensure that your processes are established so that you can monitor topics of interest and take part in conversations real time. Marketing automation platforms can be configured to create a personalized experience for each individual.

Web analytics


Get end-to-end support – advisory, configuration and ongoing operations – to evolve your eCommerce site with effective A/B tests, multichannel campaign success attribution, goal tracking, and customized dashboards.