| 18 Aug 2016
THE FUTURE FOR PAY-TV OPERATORS
The pay-TV industry’s migration to an IP-based services delivery model has served as a valuable complement to traditional TV viewing. However, hurdles in choosing the most suitable solution are many. For starters, operators will have to take into account the convergence to a full-IP solution, the control of premium content in multiscreen environments, providing the latest generation of CPEs, and so on to match customers’ expectations while ensuring profitability within a reasonable timespan.
A thin IP-client device could be the much-needed solution to several of these problems. These apart, pay-TV operators are also facing other momentous challenges such as being limited to a fragmented DRM environment, compliance with device-specific security update rules, and loss of control over the value chain, especially when it comes to renewability and liability.
The latest category of IPTV-smart dongles – in connected hardware – offers an effective way of avoiding all of the above.
Consumer IPTV-smart dongles are increasingly becoming extremely popular, and it is not surprising that Over-The-Top (OTT) service providers are lining up to offer their services through these low-cost devices. Whether it is Google’s Chromecast, Amazon’s Fire TV stick, Roku’s Streaming Stick or generic Android streaming sticks, one thing is for sure – if you want your service to reach the maximum number of people possible, you also need to think about how it can be delivered to viewers across all these platforms. Therefore, the fact that a consumer IPTV-smart dongle can deliver content to TVs and all kinds of smart devices anywhere in the house – thanks to being integrated in a connected environment – is a key beneficial feature, especially for pay-TV operators. Briefly put, it is a cost-effective solution that minimizes their CAPEX, maximizes the user experience, and provides a future-proof solution ready for HEVC and Ultra HD to their subscribers.
ValueLabs IPTV–Smart Dongle seamlessly transfers the complete potential of an Android OS to your television with a variety of features that translate into a rich viewer experience, secure content, future-proof design and quick deployment.
ValueLabs’ IPTV–Smart Dongle is an efficient and effective way of converting your television into a ‘smart’ one; of transforming it into a big Android tablet. This pocket-sized device brings the complete potential of the Android operating system to your television display, along with a variety of features that include streaming videos / movies, sharing content across smart devices, as well as trick play functionality to enhance the viewer experience.
Key features of the ValueLabs IPTV–Smart Dongle include:
The pay-TV industry’s migration to merge broadcast and broadband networks as well as offers is already underway. At ValueLabs, we understand the nitty-gritties of this migration and aim to assist pay-TV operators successfully compete in today’s dynamically moving digital TV landscape. The ValueLabs IPTV-Smart Dongle is a single device which combines technical innovation and cost effectiveness.
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