It is when you ask the below questions, that you will realize the limitations, if any –
• Do you have access to the data you need?
• Is the data reliable and devoid of any quality issues?
• Is the data giving you all the insights needed to make informed decisions?
• Does the platform help you plan for the future?
• Is the platform helping you deliver business process efficiencies?
• Is your platform evolving per the business needs?
If the answer to any of the questions listed above is no, then there is an opportunity for you to assess the current landscape and collaborate with the right team/partner to optimize the investments you are making in data & analytics.