ValueLabs to bet big on Contextual Marketing at Monetizing Big Data in Telecoms World Summit 2016
Hyderabad, India, April 19, 2016: ValueLabs, a global leader in enterprise consulting and system integration services, will promote its solutions targeting customer intelligence management and contextual marketing at the upcoming Monetizing Big Data in Telecoms World Summit 2016. The Summit will be held in Singapore between April 21 and 22, 2016.
The company plans to highlight its advances in the Big Data and Analytics space for the telecommunications industry. The key solution on display will be its proprietary Real-Time Contextual Marketing Platform (RTCM), which helps Communications Service Providers (CSPs) leverage real-time data mining capabilities to anticipate customer behavior and proffer appropriate solutions.
Built on open standards, RTCM captures real-time data from customer interactions and builds business intelligence with the help of predictive analytics. CSPs can use this intelligence to map their customer journeys and deliver value-added services. This, in turn, enables better churn management, upselling, cross selling and customer engagement.
The Big Data-driven telecom analytics market is expected to grow at a CAGR of nearly 49% between 2015 and 2020, and account for $7.6 billion in annual revenue by the end of the period, according to a Research and Markets report. The telecom APIs market is expected to account for $167.5 billion in global revenues worldwide by 2020, growing at a CAGR of 26% between 2015 and 2020. The overall ‘Data as a Service’ or DaaS market is expected to reach $271.9 billion globally by 2020.
“CSPs are transforming themselves from providing connectivity to being core marketing platforms that monetize customer data. Big Data and Analytics will play a critical role in this transition. The challenge here is to build capabilities that allow CSPs to mine vast sets of data in real time. We are trying to address this need by developing appropriate solutions. At this year’s Summit, we expect to see a convergence of ideas on how our solutions could be better leveraged to meet the specific needs of the telecom industry,” Ram Manjeri, Senior Vice President – Sales and Marketing, ValueLabs, said in a statement.
ValueLabs will host customers, partners and visitors for discussions in the exhibit area of the Summit (Table #3). The company’s leaders will deliberate on opportunities related to contextual marketing for telecom players.
ValueLabs is a leading business technology services and solutions provider catering to over 150 customers through 25 offices spread globally. Drawing on more than 5000 employees, innovative solutions and a flexible extended team engagement model, the company helps its clients stay ahead of the learning curve, drive revenues, and enhance market position. It has several long-standing client relationships, with the average tenure of its top 15 clients being more than nine years. Over nearly two decades since its inception, thriving on the principles of Perfection, Love, Unselfishness and Strength (PLUS), the company is ‘inspired by potential’ and is a firm believer in the Company as a Platform (CaaP) concept. Its services span across consulting, digital solutions, software product and application development, maintenance, quality assurance, infrastructure and product engineering services for leading organizations across verticals.
About Monetizing Big Data in Telecoms World Summit 2016
The Monetizing Big Data in Telecoms World Summit 2016 will draw together regarded expert speakers from across the ecosystems of the telecommunications industry and Big Data analytics solution providers to present to you the latest key trends and development in monetizing internal and external Big Data. The highlights of the Summit will be Case Studies and Perspectives that will be shared by telecom operators on their experiences of implementing Big Data strategies in their businesses.
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