fb Associate Email Marketing Producer @ ValueLabs

Job Description

Associate Email Marketing Producer


Expires on : 20220204
Job Code : VL/SD/2409/D/372
Hyderabad
Experience : 5+ Years
Location : Hyderabad

• Email Marketing • SQL • HTML • CSS • Java scrpit • AB Testing

Responsibilities
• Implement sequenced email and nurture journeys in Salesforce Marketing Cloud,Klaviyo, MailChimp or other similar tools. This includes coordinating with the marketing team to understand requirements, set up campaigns, create data extension lists, build triggers, and implement lead scoring or profile tagging. • Manage automation workflows and act as a liaison with development teams or stakeholders to troubleshoot issues with dataflow and triggers. • Build lead nurture campaigns, scoring, and cadence with marketing managers to effectively move prospects through a demand funnel and through customer onboarding. • Build landing pages and intake forms for campaigns using 3rd party tools such as Pardot, Instapage, etc. Create segmented approaches using dynamic content and deploy testing for optimizing conversions. • Maintain database health, ensuring data and email list cleanliness and completeness by leveraging tools in marketing platforms, and 3rd party tools. Support email managers in resolving deliverability issues. • Create Salesforce Marketing Cloud or Google Analytics reports on marketing and sales effectiveness of campaigns and programs. Analyze performance and make recommendations for improvements, testing, and optimization. • Segment audiences based on relevant factors
Requirements
• administering • managing, and using marketing automation platforms • preferably in Exact Target • Pardot, Klaviyo, Mailchimp or other similar tools • building and deploying email campaigns with complex segmentation and personalization logic,Zapier, Instapage, Moveable Ink, etc. a plus.

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