• Outbound branding initiatives and ensure brand guidelines are met across all forms of communication
• User journey mapping across the website.
• Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and interpreting data.
• Managing account access, site tagging, and configuration, along with creating custom dashboards on Google Analytics.
• Insight mining, visualizing them, and a recommendation based on these insights to improve digital initiatives (campaigns) by ValueLabs.
• Ensure data quality and integrity for the website.
• Manage all marketing led initiatives on Hubspot
• Adhoc and regular data monitoring and reporting on Hubspot
• Work on inbound and outbound branding initiatives and ensure brand guidelines are met across all forms of communication. • Oversee the management of email campaigns, content calendar planning, implementation, reporting, and optimization on marketing automation tool like Hubspot. • Contribute to internal employee engagement initiatives such as newsletter from a strategic and logistical POV. Own marketing analytics (web and email) and provide insights to optimize marketing initiatives. • Intermediate MS Excel and Powerpoint skills.
• A passion to stay current with issues and trends in digital marketing, with an emphasis on measurement and reporting, especially for mobile and emerging technologies.
• Content ideation and creation
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