Marketing Automation Specialist | @ ValueLabs

Job Description

Marketing Automation Specialist

Expires on: July, 10 2021
Job Code: VL/RN/1705/ND/11
Hyderabad
Experience: 2-5 Years
Location: Hyderabad

• We are looking for Marketing Automation Specialist

Responsibilities

• Lead management
• Manage technical aspects of the marketing systems (WordPress, Hubspot, SalesForce) used to generate, distribute, and report on leads; This includes tools and technology that is integrated with the web site, Google, and other critical marketing/sales tools (SFDC, Google Analytics, Google Tag Manager, ZoomInfo, Zappier, etc.)
• Process and workflows:
• Establish and maintain scalable and automated processes that ensure best practices in campaign and lead management.
• Create and manage complex workflow rules, data validation, and triggers.
• Database maintenance
• Daily administration and support of Hubspot database including but not limited to managing multiple user setup, profiles, and roles, customization of objects, fields, record types, page layouts, and validations.
• Ensure clean databases, monitor and maintain data quality within Hubspot
• Campaign Creations
• Build and maintain Hubspot campaigns, pages and workflows as required to support marketing initiatives, e.g. emails, workflows, landing pages, forms, etc.
• Data & Insights:
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
• Develop and create customized reports and dashboards to monitor marketing campaigns, qualified leads, sales & marketing activities, opportunities, and business impact
• Requirement Documentation:
• Create and document application requirements by working together with those involved in the development of program enhancements and changes

Requirements

• 2 – 5 Years of experience in Markering Automation.
• Working knowledge of Hubspot Marketing Hub.
• Working knowledge of Hubspot Marketing Hub.
• Working knowledge of other marketing tools and integrations such as Facebook, LinkedIn, Instagram, Hoot suite, WordPress, Google Tag manager, Google Analytics, Google Tag Manager, ZoomInfo, Zappier, is a plus.

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