fb Programatic Marketing Manager @ ValueLabs

Job Description

Programatic Marketing Manager


Expires on : 20220531
Job Code : 836
Hyderabad
Experience : 4+ Years
Location : Hyderabad

• Online Marketing (paid search, display, social). • Web-savvy and proficient in Microsoft Office applications, particularly Excel • programmatic platforms (The Trade Desk, DV360, etc.)

Responsibilities
• Oversee paid media campaigns running through programmatic platforms (The Trade Desk, DV360, etc.) as well as direct IO/programmatic reservation buys (e.g. Reddit, Hulu, etc.). • Set-up and aggressively optimize high-volume paid campaigns. • Compile detailed ROI analysis and ensure all accounts are hitting revenue and ROI targets. • Track expenditures vs. budget. • Help with landing page optimization. • Generate reports for senior management. • Work with Accounting for general invoicing and tracking of media expenditures
Requirements
• Oversee paid media campaigns running through programmatic platforms (The Trade Desk, DV360, etc.) as well as direct IO/programmatic reservation buys (e.g. Reddit, Hulu, etc.). • Set-up and aggressively optimize high-volume paid campaigns. • Compile detailed ROI analysis and ensure all accounts are hitting revenue and ROI targets. • Track expenditures vs. budget. • Help with landing page optimization. • Generate reports for senior management. • Work with Accounting for general invoicing and tracking of media expenditures

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