fbSearch and Social Media Manager @ ValueLabs

Job Description

Search and Social Media Manager

Expires on: 20210821
Job Code: VL/SS/1407/D/1252
Costa Rica
Experience: 5+ Years
Location: Costa Rica

• We are looking for Search and Social Media Manager

Responsibilities
Roles and Responsibilities : Effectively engage consumers who visit Internet Brands’ network of consumer sites (including DisabilitySecrets.com, Nolo.com, Avvo.com, Lawyers.com, and more) through informative and creative email campaigns and by writing convincing copy and calls-to-action to convert consumers into leads for attorneys and advocates or by converting sales for various products and services. ● Build and manage all of the components to track the success of each email, including forms, landing pages, and UTM codes. ● Conduct quality assurance (QA) of lists, emails, email imaging, and other marketing assets to ensure they are accurate. ● Experiment and run A/B tests to optimize campaign performance. ● Proactively track, monitor, analyze, and optimize campaign performance. Continuously track and communicate performance and learnings. Ensure that email marketing works in coherence with other marketing channels. ● Cultivate relationships with subscribers through highly personalized email campaigns. ● Understand how to apply personalization and segmentation efforts to deliver meaningful relevant experiences to consumers. Roles and Responsibilities : Effectively engage consumers who visit Internet Brands’ network of consumer sites (including DisabilitySecrets.com, Nolo.com, Avvo.com, Lawyers.com, and more) through informative and creative email campaigns and by writing convincing copy and calls-to-action to convert consumers into leads for attorneys and advocates or by converting sales for various products and services. ● Build and manage all of the components to track the success of each email, including forms, landing pages, and UTM codes. ● Conduct quality assurance (QA) of lists, emails, email imaging, and other marketing assets to ensure they are accurate. ● Experiment and run A/B tests to optimize campaign performance. ● Proactively track, monitor, analyze, and optimize campaign performance. Continuously track and communicate performance and learnings. Ensure that email marketing works in coherence with other marketing channels. ● Cultivate relationships with subscribers through highly personalized email campaigns. ● Understand how to apply personalization and segmentation efforts to deliver meaningful relevant experiences to consumers.
Requirements
Primary Skill Set : ● 3+ years of related experience in an email marketing role ● Excellent written and verbal communication skills ● Experience in Microsoft Office or Google Suite ● Experience working with email marketing automation platforms such as ExactTarget, Pardot,or others, Exact Target Preferred ● Knowledge of HTML/CSS is desired ● Experience working with Salesforce is highly preferred ● Experience using design tools such as Adobe Creative Suite or Photoshop is desired ● Detail-oriented and organized, with the ability to quickly troubleshoot and analyze work ● Experience in high paced, high volume multitasking role and environments ● Passionate, inquisitive, and self-motivated individual yet enjoys collaborating and working together with all levels
Apply