Senior Email Marketing manager
• We are looking for senior Email marketing manager
ResponsibilitiesRoles and Responsibilities : Effectively engage consumers who visit our network of consumer sites through informative and creative email campaigns and by writing convincing copy and calls-to-action to convert the consumers into leads for attorneys. ● Build and manage all of the components to track the success of each email, including forms, landing pages, and UTM code. ● Conduct quality assurance (QA) of lists, emails, email imaging, and other marketing assets to ensure they are accurate. ● Experiment and run A/B tests to optimize campaign performance. ● Proactively track, monitor, analyze, and optimize campaign performance. Continuously track and communicate performance and learnings. Ensure that email marketing works in coherence with other marketing channels ● Cultivate relationships with subscribers through highly personalized email campaigns
RequirementsPrimary Skill Set : 3+ years of related experience in marketing, preferably in an email marketing role ● Excellent written and verbal communication skills ● Experience in Microsoft Office or Google Suite ● Experience working with email marketing automation platforms such as ExactTarget, Pardot, HubSpot preferred ● Knowledge of HTML/CSS is preferred ● Experience working with Salesforce or other CRM platform is nice to have ● Experience using design tools such as Adobe Creative Suite or Canva is nice to have ● Detail-oriented and organized, with the ability to quickly troubleshoot and analyze work ● Experience in high paced, high volume multitasking role and environments ● Passionate, inquisitive, and self-motivated individual yet enjoys collaborating and working together with all levels
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