New delivery models embracing speed and personalization are what marketers look for in every industry. Confronted with far more experienced and conscious consumers, airline brands need to incorporate new ways to break through the clutter of advertising to reach out to, engage, and delight customers. The objective is to turn each customer interaction into a lifetime value of the customer. ValueLabs’ rich experience in implementing digital marketing solutions in multiple industry domains like airlines, manufacturing, automotive, logistics and education to name a few, defines us.
Travelers today are discerning and no longer content with whatever is dished out to them by airlines. These are extremely conscious people who are the citizens of a virtually connected world; always in-sync with their social universe. Only management and corporate talk is insufficient to control an airline brand these days. If an airline brand fails to turn its mystery passenger into one they know well in terms of the passengers’ profiles and preferences, they stand to lose heavily in the race.
ValueLabs helps airline brands adopt the tools, skills and knowledge to implement digital marketing, experiment with social media platforms, and launch mobile and multichannel campaigns to generate more traffic to their sites, achieve higher conversion and average billing per booking, increase online reputation and reviews, build a highly satisfied flyer community, and all that a marketer can dream of.
The lifecycle of an airline customer begins from a mobile or computer screen and ends at returning home with their luggage being intact, amazing memories, new adventures and being a lifetime customer of the airlines! And we can make all this happen for you.
ValueLabs offers end-to-end advisory, implementation and operations support for digital marketing interventions at each stage of the customer life cycle, ensuring that customers enjoy a superior experience at each stage of the brand touch point. We leverage our strong analytics, marketing technology integration skills, and domain knowledge to help airline brands understand their customers’ personas better and execute highly personalized brand experiences. This, of course, brings with itself meaningful insights into process improvement, higher lifetime value of customers, and improved average billing per booking.