At ValueLabs, we believe in extending best-in-class retail experiences to our clients’ end customers. The proximity marketing solution is our latest step towards this goal. The solution will help retailers deliver best-in-class in-store retail experiences, thereby driving in-store purchases.
The solution enables retailers to:
- Interact with their customers within their retail stores
- Deliver relevant real-time offers to customers’ mobiles
- Analyze and optimize every aspect of their stores
The solution adopts a unified approach to the overall customer experience strategy – one that integrates front-end customer applications with intelligent and self-learning back-end analytics systems.
The Proximity Marketing Solution is powered by an analytics-based recommendation engine and a content delivery platform which allow retailers and advertisers to use consumers’ information and offer real-time personalized recommendations through SMSs, emails, social media, or app-based notifications at specific locations within stores. Combining this with our In-store Analytics Solution enables us to offer you detailed insights into customer behavior and store layout. The in-store analytics solution unites data from multiple sources, and applies advanced statistical models and visualization.
Expected business value:
- Understand the customer through his / her buying behavior and time spent in shopping
- Targeted marketing coupled with cross-selling and up-selling
- Increased sales through relevant offers
- Ability to offer a personalized shopping experience to customers even with reduced staff on the floor
- Improved product placement by determining hot and cold zones
- Improved shop design and functionality