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Major American Airline

Driving premium loyalty conversions for a US airline

Personalized

User engagement model, moving from static to conversational

Increased

Perceived value of loyalty program

Increased

Conversion to a premium loyalty program

Overview

Our client, a major US airline, serves millions of customers around the world. While some were loyal, the airline’s engagement platform required constant development and lacked personalization.

When they approached us, we identified that their processes needed to evolve from a reactive model to a proactive one. We implemented AiDE® UX, our in-house AI assistant, to simplify loyalty program registration and transform customer engagement. This intuitive, AI-led shift moved the platform from a purely transactional model to one that was engaging, supportive, and personalized. Our solution set a new standard for customer experience in the travel industry.

Challenges

This aviation enterprise had a traditional customer engagement model. While they wanted to elevate it to a more personalized one, they also needed the transition to be smooth and hassle-free.

Passive approach Low conversion Outdated loyalty model
  • Customer engagement platform was reactive and offered generic rewards
  • Conversion rates remained low due to weak offer relevance
  • High-value customers showed limited engagement with the loyalty program

Our Solution

We partnered with the client to execute a complete transformation of their customer journey. Using AiDE UX, we created a more intelligent, conversational travel planning experience.

  • Transformed the travel planning process, enabling customers to interact with an intelligent virtual assistant in natural human language
  • Simplified the loyalty program by making the benefits clear and accessible throughout the customer journey
  • Personalized recommendations and insights using AI, making the model more intuitive and relevant
  • Converted the program's growth model from active selling to value-based conversion 

Results & Impact

Increased

Conversion to premium loyalty members

Fostered

Deeper customer engagement with the client’s brand

Increased

Cross-sell and up-sell opportunities

Key Details

Geo Location

United States

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