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Major American Airline

Enable smarter decision-making with advanced analytics and AI

Enabled

Real-time user data analytics

Delivered

Hyper-personalized, data-driven offers

Increased

Cross-sell & up-sell opportunities

Overview

Our client, the world’s third-largest airline, had vast amounts of customer data but lacked the ability to put it to work. Without advanced analytics, the data sat unused, leading to one-size-fits-all marketing, missed revenue opportunities, and limited customer loyalty. That’s where we came in.

By implementing our AiDE UX platform, which includes Advanced Analytics and Marketing AI, we transformed the client’s data into real-time, personalized experiences. This included identifying customer needs, tailoring partner offers, and increasing cross-sell opportunities, resulting in more meaningful user engagement and improved connections with end-users.

Challenges

Our client operated many flights across domestic and international routes. This created vast amounts of data, but they lacked the means to extract actionable insights. They needed a partner with deep analytics expertise to turn raw data into personalized customer experiences.

Generic marketing Revenue loss Suboptimal engagement
  • Limited analytics capabilities resulted in ‘analytics gaps’
  • Generic marketing activities led to missed revenue opportunities
  • Weak engagement with high-value loyalty program members

Our Solution

We implemented our AiDE UX platform, focusing on its Advanced Analytics and Marketing AI capabilities. The solution analyzed user data in real-time to power a hyper-personalized shopping and loyalty experience.

  • Identified customer needs, interests, and important life events (like birthdays and anniversaries)
  • Offered deals from partner brands tailored to customers’ specific, current needs
  • Identified and deliver targeted cross-sell and up-sell opportunities, increasing revenue and customer value
  • Leveraged the analytics engine to guide customers, fine-tune conversations, and provide relevant information
  • Used data to strategically refine and continuously improve the premium customer experience

Results & Impact

Increased

Customer engagement with tailored offers

Optimized

Data-driven marketing messages

Improved

Platform performance through a continuous feedback loop

Key Details

Geo Location

United States

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