Increase Engagement for Premium Membership Customers

AiDE UX helped our client provide a hyper-personalized shopping experience for their premium customers by showcasing offers and deals from partner brands that would meet the current needs and interests of the customers.

Our client manages a huge portfolio and caters to millions of customers globally. They wanted to improve the user experience for their premium customers. They wanted to move all their frequent flyers to their loyalty program so they could enjoy a better experience and also offer increased engagement options to their loyalty program customers so they derive more value from being a part of their loyalty program.

AiDE UX revolutionized customer interactions by adapting in real-time and finetuning conversations accordingly. Our client utilized our conversational UX to guide customers organically to the loyalty program membership and offer a hyper-personalized shopping experience for all loyalty members. With tailored miles as a currency for their loyalty program/premium customers and relevant options to avail offers and benefits with their miles.

Using AiDE UX, loyalty program customers received timely notifications about exclusive offers and discounts for special occasions such as birthdays, anniversaries, etc. They could use the earned miles to buy their favorite product from partner brands. Our AI-powered solution also guided the customer in finding apparel and accessories that complemented each other.