Adapting to the market: Modernizing a global TV provider for enhanced experience.

Our client, a Luxembourg-based television provider serving approximately three million customers across eight countries, was challenged by the complexities of its ecosystem, consisting of 8+ brands each with distinct business rules and components. Maintaining this system and pursuing new projects required a highly adaptive and scalable workforce. The absence of content approval support in their existing CMS also caused significant delays in publishing content to production websites.

ValueLabs partnered with our client over five years to provide comprehensive services, including architecture design, product development, analytics, process automation, DevOps, deployment, and customer support. UX research was conducted to address challenges and pain points through data analysis, customer surveys, and brand manager interviews. Reporting schedules and notifications, data tracking, and a reporting layer were also introduced to meet business requirements. The team analyzed the old CRM system and identified the integrations and interactions between components.