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Major American Airline

Transformation of loyalty program support with personalization

Increased

Conversions and premium loyalty sign-ups

Improved

Customer engagement through proactive personalization

Enhanced

Customer delight and cross-sell opportunities

Overview

Our client, a major American airline, wanted to strengthen how they engaged with their most valuable customers, the members of their loyalty program. The existing support model was reactive and generic, limiting conversions and leaving opportunities untapped.

So, how did we approach this problem? We implemented AiDE UX as a predictive customer engagement and support platform. The solution created personalized interactions, delivered timely offers, and guided frequent flyers seamlessly into the loyalty program. What did our client achieve? Improved engagement, higher loyalty sign-ups, and greater customer satisfaction, all while unlocking new revenue opportunities through cross-sell and up-selling.

Challenges

The client wanted to improve engagement with its most valuable customers, the members of its loyalty program. However, the existing support model did not deliver the expected outcomes.

Personalization Engagement Conversions
  • Generic and reactive support limited customer engagement
  • Lack of personalization reduced the value of the loyalty program
  • Missed opportunities to convert frequent flyers into premium loyalty members

Our Solution

We implemented AiDE UX as a dynamic customer engagement and support platform to elevate the airline’s loyalty program experience. The solution moved beyond reactive support and delivered personalized, timely, and seamless interactions for high-value customers.

  • Enabled tailored engagement with timely notifications for special occasions and exclusive offers
  • Delivered hyper-personalized support by showcasing relevant partner deals and offers
  • Guided frequent flyers smoothly into the loyalty program with clear communication and seamless onboarding
  • Enhanced customer experience by increasing delight and creating more value from the loyalty program

Results & Impact

Higher loyalty adoption

Through a smoother onboarding journey for frequent flyers

Stronger customer connections

Driven by timely, tailored interactions for top-tier members

Expanded revenue streams

Enabled by personalized cross-sell and upsell pathways

Key Details

Geo Location

United States

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