| 13 May 2010
ValueLabs, an IT services company, has entered into a partnership with Malaysian multimedia group, ASTRO ALL ASIA NETWORKS plc (Astro), to launch a web cam video chat service on Astro’s Sun Music Channel. The web cam VideoChat on TV was made available to viewers on April 14.
The VideoChat on TV enables Astro’s viewers to watch, chat and listen to the video chat by activating the dual track audio functionality. The dual audio function has two tracks – one carries the music from the main video while the other carries the guest’s voice from the web cam video file. Viewers have a choice if they would like to hear the guest speak, while the voice from the main music video recedes into the background.
As part of Astro’s value added proposition to our customers we are offering our customers a Video Chat service, which in turns helps build a connected community. The Video Chat function allows the customers to fully participate in a show and have real interaction with the hosts and guests as well as the other viewers right from the comfort of their living room,” said an Astro spokesperson.
ValueLabs Senior Vice-President, Global Delivery, Kiran Kumar said, “It’s a whole new experience for Astro’s viewers. This service engages TV audience with enhanced interactive elements. Astro has always been in the forefront in pushing the frontiers of technology. The company has designed interactive programs such as Akademi Fantasia, MobileTV, Video-on-demand and Interactive Advertisements, which were path-breaking and have become benchmarks for the entire media industry in South-East Asia. The VideoChat on TV initiative is the latest in this series of innovations. ValueLabs feels privileged to be a partner in Astro’s success story by contributing our mite in the multimedia group’s vision of creating exciting and delightful experiences to its customers.”
Kiran, who also heads ValueLabs’ telecom and media practice, said “We have been associated with Astro since 2001. Our partnership with Astro has helped us develop strong domain knowledge and experience in conceptualizing and delivering solutions for the media and entertainment industries,” he explained.
ValueLabs (www.valuelabs.com) is in the area of global delivery of IT services and offers technology consulting, software product development, testing and knowledge process outsourcing services. The group was setup in 1997 with a vision to deliver value to clients worldwide using an effective Global Delivery Model. ValueLabs’ core competency is in building “Extended Teams” that are dedicated to the client, based on their specific requirements that in due course become a seamless extension of the client.
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