Adapting to the market: Modernizing a global TV provider for enhanced experience.

Our client, a television provider serving approximately three million customers across eight countries, was challenged by the complexities of its ecosystem, consisting of 8+ brands each with distinct business rules and components. Maintaining this system and pursuing new projects required a highly adaptive and scalable workforce. The absence of content approval support in their existing CMS also caused significant delays in publishing content to production websites.

Moving away from traditional vendor interactions, we channelized full-stack engagement for our client in line with our OneCompany model. Our team provided comprehensive services spanning architecture design, product development, analytics, process automation, DevOps, deployment, and customer support. UX research was conducted to identify challenges and pain points through data analysis, customer surveys, and interviews with brand managers. Reporting schedules and notifications, data tracking, and a reporting layer were also introduced to meet business requirements. The team analyzed the legacy CRM system and identified the integrations and interactions among its components.