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Media & Entertainment

Technology Solutions for Media & Entertainment

Incorporate leading-edge technologies like AR, Blockchain, Artificial Intelligence (AI) and Big Data to craft rich cognitive experiences for your customers. Tap into the deep industry expertise of a veteran technology partner in the Media and Entertainment industry.


The media and entertainment industry is evolving at Godspeed. Competitive content producers command the loyalty of legions of consumers through direct-to-consumer distribution, multichannel video programming distributors are acquiring content producers and cable networks, publishers are dishing out information services, and ad agencies are stepping into content creation.

To thrive in such a fast-changing industry, businesses need to deliver personalized customer experiences in an agile manner at the front-end. On the inside, they should strive to reduce the total cost of ownership by incorporating automated digital workflows and working with scalable, secure environments which integrate easily with advanced AI.

Media & Entertainment Strategy Consulting

Discover new business value in media and entertainment

Automate workflows to reduce manpower, drive quality and reduce costs. Deliver super-fast and accurate customer service and adhere to stricter compliance requirements, all while delivering hyper-personalization.

By taking advantage of our digital services and more than 20 years of industry experience, you can deliver the unified experiences people are looking for – across mobile, desktop and tablets. Deeper level analytical capabilities will help you and your clients make informed decisions, drive business in new directions and keep you relevant in a rapidly changing landscape.

Be part of the new demand being created in the media and entertainment industry, and discover new value opportunities through exciting new partnerships, and rise up with the new content creators of today, and tomorrow. The future is exciting and filled with more business opportunities than ever before.

Harness powerful intelligence

With competencies across computer vision, natural language processing, predictive analytics and cognitive automation you’ll gain insights from data you thought impossible, get closer to end users to serve them better, and you’ll feed the cycle to realize even more gains.

Make experiences unforgettable

Unified experiences across all platforms and devices is key – that’s what consumers search for when they make the move from their desktops to a mobile device. Familiarity and consistency is everything – the way it should be.

Fill everything you do with layers of quality

Implement test automation across web, mobile, SMS, UMB, CRM and more. The potential for savings through automation is incredible. Some businesses are saving millions of dollars through assurance engineering.

Be ready for the digital future

The future is digital, and with that in mind, we already know that change is on the horizon – always. That’s why we offer an over-the-top platform that’s built to support next-gen digital services and products. One common platform from which you can automate, transform, and grow.

Industry verticals

The United States has one of the world’s highest social network penetration rates. In 2020, over 223 million Americans were using social networks to post pictures, like and comment on content by others, or send private messages. With over 70 per cent of the US population holding a social media account, these platforms and services have become some of the most popular online activities of the past decades. By 2025, the number of social network users in the United States is forecast to increase to approximately 243 million.

To cope with the ever-increasing demands of guests, the casino industry looks towards technology. Cloud-based infrastructure enables casinos to modernize their systems with low investments, and VR is paving the way for a more immersive gaming experience. Many casinos are also modernizing payments, and electronic gaming devices are now being funded from mobile digital wallets. Cryptocurrency is set to dominate the gambling industry, and placing bets via smartwatches is now a real possibility.

With a market value of US$134 billion, Advertising technology (or simply Ad Tech) is a term that includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. Ad Tech is focused on increasing the effectiveness of advertising channels. Using advertising technologies, advertisers collect massive amounts of audience data and accurately determine the target audience. Ads are delivered to the most relevant audience at the right time and place. Moreover, Ad Tech allows analyzing ad campaigns’ results to improve their effectiveness further.

The US media industry is one of the biggest media industries in the world and accounts for nearly a third of the global media industry itself. There is no doubt that the US movies and entertainment sector is the biggest globally. However, the US media industry has witnessed fluctuating growth in recent years. Regulations remain stringent across all industry sectors, and their entry for new players is limited. Furthermore, piracy of video and music lately has had a massive impact on the industry. Streaming appears to be the latest trend that has been prevalent across the US digital music industry. It is expected to continue its edge over digital downloads in the coming years.

In the last few years, the astronomical rise of esports has been reshaping the industry and is visible through its increasing worldwide fanbase and new trends. As people confined indoors explored ways to make the most out of their time, there has been massive growth in viewership and demographics in esports like CS: GO, Overwatch, Dota 2, Fortnite, and League of Legends over Twitch, YouTube, Instagram, Facebook, and other streaming channels. The introduction of lite apps has powered a surge in mobile esports, bringing a myriad of exciting games to life. As 5G looks to transform download speeds, streaming capabilities, and real-time gameplay experiences, esports will enable gamers to bolster their experience without installing new infrastructure. Network slicing by 5G networks will ensure a smooth 3D AR experience for spectators in tournament areas, and allow instant replays on their devices.

With a growing number of OTT platforms hitting the market, a mix of top-notch content and great subscription packages is not enough to retain audiences anymore. As winners, platforms with intuitive interfaces, intelligent search options, and personalized content recommendations will emerge. AI is key to achieving this: OTT platforms widely leverage Machine Learning(ML) to analyze subscribers’ viewing habits.

The US Media and Entertainment (M&E) industry is known to be the largest globally. At around $717 billion, it represents one-third of the global Media & Entertainment industry, including various segments: motion pictures, television programs and commercials, streaming content, music and audio recordings, broadcast, radio, book publishing, video games, and ancillary services and products. The industry is expected to reach more than $825 billion by 2023.

During the pandemic, musicians began to monetize live-streamed performances over social media platforms using donation links while recording artists focused on placing music in TV shows, films, and commercials to generate revenue from licensing and royalties. This rapid transformation is made possible thanks to advanced technologies like AR/VR, speech recognition, Blockchain, AI, the Internet of Things(IoT), and 5G.

Since the emergence of COVID-19, virtual events have become the norm. The industry is set for fast-paced growth, with no shortage of innovation and new opportunities. Live streaming has become a staple trend in the world of event technology for quite some time now and offers a variety of benefits: you can extend your event to users who couldn’t make it, engage international customers and generate buzz. As contactless check-ins become a norm in the coming years, facial recognition technology will play a vital role in driving them. Attendees can also enter the world of AR with a quick scan of a QR code: From full wall projections to 360-degree indoor art installations, you can delight your attendees in a plethora of ways.

Media & Entertainment IT Services

We have skin in the game. Having worked with superstar brands like Disney, Foxtel, and Astro, we draw on our deep industry experience to understand your needs and fulfil them through unique technology solutions.

Business and operations support systems (BSS and OSS) that used to run on-premises with legacy/monolith architectures were transformed into microservices, deployed on containers, and moved to the cloud. We enabled the end-to-end journey for several of our customers – ranging from one of the largest content creators in the world, one of the largest broadcast media companies in Southeast Asia and one of the largest broadcasters in Europe.

Whether your business has an infrastructure on-premises, in the cloud or the best of both worlds, we can help you with everything from video workflows, to building and maintaining media asset management systems. We’ve helped some of the leading media platforms integrate with a variety of streaming services such as Netflix, Disney+ and HBO Max.

With a one-stop-portal for ad planning, booking across all platforms including TV, radio and digital, your sales team can define and implement a variety of campaigns. At the same time, they can get deep insights into the varied audiences. By integrating with market research, decision making is far more informed. What’s more, the portal can calculate ad and media slots based on deal types and weight.

From scalable API middleware for web and mobile apps to an end-to-end marketplace, we can help you create teleshopping offerings unlike any other. Integrate payment gateways and logistics platforms, build 360-degree portals for customer service and integrate with Genesys and Salesforce as needed.

Get ready for a world of enhanced video content with real-time updates and feeds on-screen – all equipped with full control. Create animations, lower-thirds, video and graphic overlays. Apply stunning digital video effects to live channels and create standalone live video play-out channels from offline content, with dynamic ad placements. There’s also pre-defined and dynamic multilingual text, image and video rendering on live channels, too.

We offer extensive experience in conditional access system integrations, copyright tracking for live channels and set-top box app development and testing. We can handle all requirements from digital entitlement gateways, smart card tracking and allowing headend purchases. We can deploy apps across multiple variants of set top boxes with multiple headends, and a single backend to support.

We can help you build, manage and operate a variety of business and operations support systems (BSS and OSS). That includes everything from multilingual end user portals for selling things like content and packs, creating customer care portals and multilingual end user chatbots. We offer prepaid and postpaid integrations. We can help you understand more about revenue reconciliation, examine CRM integrations and extension development and take a look at content aggregation and delivery.

We’ve built multiple media management platforms that power complex content workflow systems. Right from getting raw content automatically from content providers, creating multi-screen content and distributing through delivery networks, through to provisioning content for SVOD/TVOD generating advanced analytics for business users.

We conceptualized, designed, and built several customer-care channels for end customers and for customer service agents. For example, self-service channels to buy pay-per-view passes, and chat bots that can handle everything from billing details and paying bills, to upgrading or downgrading packages, and more.

Client Success Stories

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Talk to a member of our team about your business, your goals, and how we can help.

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