Mid-market powerhouse: Enabling Media & Entertainment technology companies on their digital transformation journeys

The Media & Entertainment (M&E) industry is undergoing numerous, simultaneous fundamental changes. The evidence for this is everywhere.

Legacy/incumbent players have over 75 years of experience with making incredible content. Still, for many reasons (not the least of which is that since the core of this business is an entirely outsourced function; making movies and TV content – creating binge-worthy, incredibly sticky content), there is little barrier to entry.

The disruptor is the aggregator—the new kid on the block—who is more tech-savvy and accepting of change, and certainly more skilled at managing this change.

How else does one explain why companies that have only been around for less than two decades, with no M&E experience, have started dominating the business in such a short period?

For many years, techies have worked for movie moguls, but those days are fast disappearing.  The M&E leaders of today understand technology better and have a driven focus on building a competitive platform with an incredible user experience. They also have the necessary know-how to collect and analyze data, and act on it.

Enter ValueLabs

A 7,000+ person-strong, mid-market technology powerhouse with over 300 active clients and 26 offices around the world (9 in the US), ValueLabs has a quarter of a century’s worth of experience. ValueLabs has been leading from the front, by focusing nearly exclusively on what have historically been called Independent Software Vendors or ISVs, and are today referred to as SaaS platform businesses.  These businesses do not just know digital; they breathe, accept, innovate, and integrate it. They are here not just to catch the digital wave, but to ride it. Digital distribution – check, aggregating and analyzing data – check, leveraging AI/ML to drive value – check, defining and re-organizing workflows – check, and driving all this from hand-held devices – check!

The Drivers for this Business

  • The global Media & Entertainment industry is one of the largest markets in the world in terms of its size and revenues generated
  • This industry is expected to reach over USD 5 trillion in revenue by 2025
  • From 2021 to 2025, global M&E revenue is expected to grow at a healthy compounded annual growth rate (CAGR) of 5%, taking industry revenues to USD 2.6 trillion by 2025

Media Technology Verticals

The Media & Entertainment/MediaTech world today consists of 9 micro-verticals/sub-verticals:

media technology verticals

Streaming/OTT Media

The size of this market is projected to reach USD 1,039 billion by 2027, growing at a CAGR of 29.4%. With our expertise in conceptualizing and developing streaming, VoD and OTT platforms, gaming applications, DTH solutions, metadata & asset management, advertisement frameworks, etc., we have helped the world’s largest independent integrated media services company optimize their total cost of operations (TCOP) in delivering their core businesses.

We have also worked with Malaysia’s leading cross-media operator providing multi-channel direct-to-home (DTH) services, creating interactive television and channel branding applications, ad platforms, enterprise applications, launched mobile TV on 3G networks, and much more. Working with one of Europe’s largest satellite and IP-based TV platform operators – we helped modernize legacy websites and CMS from Ektron to Umbraco, setting them up for success through the next decade.

Gaming / Gambling / eSports

Experts predict the online gambling market to reach USD 112.09 billion in 2025, at a CAGR of 12%. In fact, the global gaming market could reach USD 314.8 billion by 2027, exhibiting a CAGR of 9.2% from 2022 to 2027. At ValueLabs, we’re working across the gaming value chain, which includes game development for mobile devices, web and set-top-boxes, loyalty management, CRM, customer retention, promotions, POS, casino management systems, platform modernization, game migration, cloud adoption, social media integration, personalization, compliance and non-gaming applications, etc.

Our clients at one of the world’s leading providers of gaming solutions worked with us to redefine their enterprise architecture, and to develop a kiosk using CMS, among various other essential activities. We also offered testing services for their mobile and beacon application.  We helped a Germany-based gaming company (developers of stand-alone, browser-based, and social networking games) to test their games on various browsers for usability, UI, regression, and compatibility. In the UK, we supported a gaming company that develops, publishes, and distributes more than 800 casual and mobile games by automating the online gaming website, and developing a hybrid framework.

Digital Media

This sub-vertical is slated to grow to USD 1247.5 billion by 2026, at a CAGR of 19.1%. Having helped several clients like the top rights management provider for the media and entertainment industry by managing licenses, agreements, royalty processing, etc. – we know how to enhance your CMS, facilitate data migration, apply testing tools, and execute mobile development effectively.


Research shows that this sector is expected to grow from USD 763.6 billion in 2025 to USD 1,449.0 billion in 2030 at a CAGR of 13.7%. ValueLabs supports web development, mobile development, data and analytics, and QE for one of the leading global providers of marketing and communications services.


The market size for events is expected to reach USD 1,552.9 billion by 2028, registering a CAGR of 11.2%. ValueLabs has expertise in building entire event management systems, interactive tools, quality engineering for event management systems, customer support etc. Having had extensive experience organizing events ourselves, we understand the ins and outs of this space, and have helped a leading conference management company by providing IT consulting and application development, with optimized IT support to facilitate seamless communication. We bank on our 25 years of testing experience to ensure regulatory compliance for your event management systems!


Expected to show a CAGR of 7.5% from 2022 to 2026, this space has a projected market volume of USD 37.763 billion. ValueLabs has the necessary resources to handle mobile development, end-to-end testing for mobile/web applications, building CMS, and providing customer support. In this domain, we’ve developed a mobile application and conceptualized the entire platform for India’s leading video content streaming platform. Our team worked to successfully enhance their bandwidth and reduce development costs.

News + Entertainment

This market stood at a value of around USD 41.40 billion in 2021 and is further expected to grow at a CAGR of 6.9% over period of 2022-2027, to attain a value of USD 62.12 billion by 2027. Our solutions, experience and competencies include planning, production to post-production, ingest to playout, content management (DAM, CMS, metadata management, etc.), and distribution on linear and non-linear channels including STBs, OTT, and smart devices. We were chosen by a diversified entertainment conglomerate based in America to conduct application development and testing for their order management workflow application (which has been used for B2B orders for over 2000 movie titles, and serves major media clients) and helped transform them from a monolith, to microservices-based architecture.

Social Media

Latest reports project that this sector could reach a market volume of USD 60.2 billion by 2026, at a CAGR of 8.6% for 2022-2026. At ValueLabs, we can help your business with AI technology, natural language processing (NLP), custom chatbots, mobile development, data and analytics – ensuring you become trendsetters in this space.

As the M&E industry makes significant strides, you do not want to miss this meteoric growth curve! So give us a call. Let’s talk about where you are, where you want to go, and how we can help get you there.

We’re unique, privately held, and with our OneCompany® model, focus only on two significant assets: clients and employees. With a consultative approach, we have helped several clients with designing, creating, implementing, and running the world’s best software – which certainly is, or is soon to become, the core of your Media & Entertainment software business.

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