Our client struggled with low checkout completion and high abandonment rates, necessitating UX research and flow redesign for various device types.
The client’s checkout process had a low conversion rate, resulting in the need for optimization. Our team improved the checkout process for different subscription types and devices with a thorough analysis. This increased conversion rates and reduced customer support calls related to login and account creation issues. The team also unified the checkout flow and design across all the client’s brands in eight countries with individual websites.
With increased checkouts
For login/account issues
For subscription type and device
ValueLabs redesigned the client’s outdated payment system to improve conversions and create a seamless checkout experience using the Adyen payment platform, resulting in an increased checkout conversion rate and better customer engagement.
Our team conducted in-depth UX research to optimize the checkout experience and improve customer conversion rates for the client. We redesigned the checkout funnel flow for desktop, mobile, and Smart TV applications, unifying the flow and design across all brands. By introducing a flow where users receive an SMS with a link to sign-up, we removed the checkout form from the Smart TV application. Customers were then able to complete the mobile browser checkout process by clicking the SMS hyperlink. The result was an optimized checkout process for mobile devices and Smart TVs, a simplified funnel, improved customer conversion, and reduced checkout abandonment rate. The personalized user experience helped users find relevant content quickly and stay online for longer periods.
Our redesigned solution improved the client’s checkout conversions with a seamless payment experience on multiple devices. Additionally, it increased customer engagement through website and mobile redesign. The UX work ValueLabs has undertaken for our client has seen the company win the Muse GOLD and Vega PLATINUM industry awards, highlighting its design approach’s effectiveness and ability to deliver high-quality user experiences.
For mobile devices and SmartTVs
By simplifying the check-out funnel
By enhancing user experience
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