0-9
A
- Ad Campaign Optimization
- Agile Development
- Agile Project Management
- AI Analytics
- AI assistant
- AI Chat Assistant
- AI Chatbot for Banking
- AI Conversational Commerce
- AI customer experience
- AI driven engineering
- AI driven software testing
- AI in hiring
- AI in quality assurance
- AI in recruiting
- AI legal assistant
- AI Marketing
- AI Powered Chatbot
- AI software development
- AI Voice Assistant
- AI-Powered Engineering
- API Automation Testing
- API Testing Solutions
- Application Development
- Application Management
- Application Modernization
- Application Programming Interface (API)
- Application Transformation
- Applied Artificial Intelligence
- Artificial Intelligence (AI)
- Assurance Engineering
- Augmented Reality (AR)
- Automated Machine Learning
- Automation Solutions
C
- Chatbot For Legal Services
- Chatbots
- Cloud
- Cloud Automation
- Cloud Consulting
- Cloud Data Platform Solutions
- Cloud Data Services
- Cloud Data Warehouse
- Cloud Deployment
- Cloud Enablement
- Cloud Engineering
- Cloud Infrastructure
- Cloud Integration
- Cloud Managed Services
- Cloud Management
- Cloud Migration Solutions
- Cloud Operations
- Cloud Optimization
- Cloud Security
- Cognitive Automation
- Computer Vision
- Conversational AI
- Conversational AI
- Conversational AI Agent
- Conversational AI Analytics
- Conversational AI Assistant
- Conversational AI Chatbot
- Conversational AI Chatbot
- Conversational AI Commerce
- Conversational AI Experience
- Conversational AI Platform
- Conversational AI solutions
- Conversational Analytics
- Conversational Customer Experience
- Core Modernization
- Cross Platform Development
- Custom Software Development
- Customer Experience (CX)
- Customer Experience Solutions
- Customer Intelligence
- Customer Support Chat Agent
- Cyber Security
- Cyber Threat Response
- Cybersecurity Awareness
- Cybersecurity Awareness Training
- Cybersecurity Management
- Cybersecurity Solutions
- Cybersecurity Threat Detection
D
- Data
- Data Analytics
- Data Analytics Insights
- Data Analytics Solutions
- Data Automation
- Data Ecosystem
- Data Encryption
- Data Engineering
- Data Governance
- Data Hygiene
- Data Management
- Data Management Solution
- Data Migration
- Data Mining
- Data Platform
- Data Privacy
- Data Quality Management
- Data Reporting Solutions
- Data Science
- Data Security Solutions
- Data Transformation
- Data Visualization
- Deep Learning
- Desktop as a Service
- Desktop Automation
- DevOps
- DevSecOps
- DevSecOps Implementation
- Digital Banking
- Digital Business
- Digital Corporate Banking
- Digital Engineering
- Digital Experience Platform
- Digital Operations
- Digital Platform
- Digital Product Development
- Digital Product Development Process
- Digital Product Development Services
- Digital Retail Banking
- Digital Systems and Technology
- Digital Transformation
I
- Industrial IoT (IIoT)
- Industry 4.0
- Infrastructure Engineering Services
- Innovation Product Design
- Innovation Product Development
- Intelligent Automation
- Intelligent Process Automation (IPA)
- Internet of Things (IoT)
- Internet of Things Platform
- Internet of Things Strategy
- IT Infrastructure
- IT/OT Convergence
K
S
- Salesforce
- Salesforce Lexi
- Salesforce Org Health Assessment
- Salesforce Tuner
- Security Testing
- Self-Service Visual Analytics
- Service Desk
- ServiceNow
- ServiceNow Testing
- Site Reliability Engineering
- Software Development
- Software Testing
- Software Testing Solutions
- Source Code Summarization
- Structured Data
W
Marketing Technology
Marketing technology, or MarTech, is using technology to support marketing activities and strategies. This includes a wide range of tools and platforms, such as customer relationship management (CRM) software, marketing automation software, data analytics tools, content management systems (CMS), and social media management tools.
Marketing technology has become increasingly important in recent years as the digital landscape has evolved and customer expectations have changed. With the rise of social media, mobile devices, and other digital channels, organizations need to be able to engage with their customers in more personalized and targeted ways. Marketing technology enables organizations to do this by providing the tools and data they need to manage their marketing efforts effectively.
One key benefit of marketing technology is the ability to collect and analyze customer data. Organizations can better understand their customer’s behavior, preferences, and needs by gathering data from various sources, such as website analytics, social media platforms, and CRM systems; this helps create more targeted and personalized marketing campaigns.
Marketing technology can also help organizations improve their marketing efficiency and effectiveness. Organizations can save time and resources by automating repetitive tasks and workflows and focusing on more strategic initiatives. Marketing technology can also help organizations optimize their marketing campaigns over time by providing data and insights on what’s working and what’s not.
Overall, marketing technology is a critical component of modern marketing strategy. It enables organizations to engage with their customers in more personalized and targeted ways and improve their marketing efficiency and effectiveness.
Aug 2021 
2 Min Read
